Easy Car Cleaner
Car cosmetics brand · Label design system
Car cosmetics brand · Label design system
Easy Car Cleaner is a Bulgarian car cosmetics brand producing a range of spray products for automotive care — from interior fragrances to glass defrosters and insect repellents. The brand needed a complete label design system that could scale across its growing product line.
Each label was designed to wrap a matte black 150ml spray bottle, featuring the EASY CAR CLEANER wordmark and a distinctive photographic or illustrative artwork panel that communicates each product's character at a glance — bold gradients for fragrances, close-up photography for functional cleaners.
The result: a cohesive product family with strong shelf presence, where each item is immediately identifiable by its color and artwork, while still reading as one coherent brand system.
Nine labels across two product categories — five car fragrances with distinct artwork, plus functional cleaners for detailing, defosting, and interior care. Each print-ready at production size.
Labels photographed on final production bottles — studio and lifestyle shots for the brand's social media presence.
The full Easy Car Cleaner lineup packaged as a complete gift kit — cleaners, fragrances, and accessories all carrying the unified label system. The brand card uses the same visual language as the labels, bringing cohesion to the entire product family.