A self-initiated clothing brand built around freedom, movement, and the colour between pink and purple. Identity, art direction, and 3D campaign imagery — all from scratch.
A self-initiated clothing brand built around freedom, movement, and the colour between pink and purple. Identity, art direction, and 3D campaign imagery — all from scratch.
Muave started as a question: what does a clothing brand look like when it removes the person and keeps the movement? Every campaign image is deliberately headless — the focus shifts entirely to the garment, the pose, the environment.
The name sits in the space between mauve (the colour) and move (the action). The wave logo — a stylised M — carries the same duality: fluid and structured, soft and bold.
The brand was built end-to-end as a personal project: identity, colour system, typography, 3D product renders, and a full campaign — designed to feel like a real label from day one.
The sticker pack was designed as brand collateral — circular, typeset with the full brand name running the outer ring, and the wave symbol centred. Each colourway pulls from the brand palette: brownish mauve, white, pale lavender, and dark.
One variant includes an embedded QR code that links back to the brand — where the product and the digital presence become the same object.
